31 Jul We believe
In the next five years, the way expert knowledge for professionals is produced and delivered will be radically transformed. There are clear signs. For example, the disruptive technologies like machine learning and artificial intelligence that automate tasks normally performed by these professionals. Or Big Data, whose analysis capacity makes it possible to anticipate the behavior of demand. There is also erratic behavior by clients and their demand for greater value for the same price; the decline in profitability and profits; the collapse of organizations’ power structures; and a generation of young people (talent) demanding flexibility, autonomy and work that motivates them.
In a market where uncertainty is the dominant dynamic, the principles and techniques of traditional management are inadequate for solving the new problems. They are not flexible enough to adapt to and benefit from the changes.
The organizations providing professional services – firms, associations, organisations or businesses and others – must behave very differently from the methods they have been using until now. It is essential build a culture based on innovation. A culture that adopts internal operational decisions thinking of users and clients and involves them in creating products and services. And a culture that promotes the creativity of the people working in it, encouraging the creation of self-organized, multifunctional teams and the use of agile methodologies making it possible to adapt services quickly to the needs of the clients and communities they deal with.
The foundations of the project
The project we have begun with the provisional name “ExOProfesiones”” revolves around the idea that organizations and professionals working with knowledge – lawyers, auditors, economists, engineers, architects, doctors, journalists and others – must change their way of working and providing services. In unstable environments, incremental improvements are not enough – they must be combined with disruptive measures exponentially increasing the organization’s growth in terms of productivity, profitability and attracting and satisfying clients.
Having clear beliefs and values is vital to guide us in this mission and to structure a community of clients and collaborators around our business who share enthusiasm for doing things differently to our competitors and possess the inspiration to transform their organizations and society as a whole.
These values are the foundations of the project and we thought they were too important for us to make the decision alone. If our business was going to be useful and valuable to our clients and users, the most sensible thing was to ask them about it. We decided to submit our Seven Founding Principles” (which is what we call the mission and the values that develop it) to our social media followers (Twitter and Linkedin) for their opinion, and we asked entrepreneurs and colleagues from all over the world about them. Thanks to the feedback we reformulated some of the seven principles and added an eighth, resulting in the following eight principles, which are the Beliefs of ExOProfesiones.
- The world is changing at dramatic speed and the forces of change are disruptive technologies, new business models and new human needs.
- Technology is a tool. People are the key to change. They must be placed before technology, processes and tools.
- Professionals must put clients at the heart of their organizations and make decisions always thinking about what is best for them.
- All the people in the organization, regardless of their job, must be infused with an innovative spirit.
- The way professionals serve their clients and society must change substantially, and this requires more creative, flexible methods and techniques.
- Hierarchical power systems are not very efficient. More horizontal, holocratic systems are necessary, based on self-organized, multi-functional teams who take responsibility for themselves.
- The leaders required must be capable of firing up their teams and taking them to a higher level – improving them.
- Business metrics are very important, but it is much more important to find a purpose for these metrics. Asking “Why do we do it?” must be an obsession. The answer to this question provides a purpose that inspires and makes sense of all efforts.
Society and businesses are changing at unprecedented speed. Change is an integral part of human life. It is normal and inseparable from evolution. The extraordinary thing is the speed at which change is happening – the acceleration it has picked up over the past 20 years. And professionals cannot stand aside from this acceleration. Professional organizations that do not adopt transforming beliefs and visions infusing all their people with the hope and discipline necessary to make far-reaching changes in their management systems and in the way they relate to and serve their clients will not be able to adapt. They run the risk of succumbing to their own inefficiency and the pressures of the environment. We invite you to adopt the eight principles to guide your work. We invite you to change your profession.